Renwable Energy in Scotland

Question: By what method can sustainable power source and vitality proficiency help Soctland meet its outflow decrease target? Answer: Presentation The board of sustainable power source plots expertly requires an elevated level of unwavering quality in utilizing the vitality source. This additionally incorporates the different security issues identified with all electrical arrangement required. The assembling units identified with sustainable power source ensure about the plan that it is outfitted with most of unrivaled electrical security instruments accessible on the commercial center. There are not many focuses which demonstrate the significance of the sustainable wellsprings of power. The diminished utilization of petroleum product and the decrease in ozone harming substances out of that carbon dioxide (CO2) has the most extreme result on atmosphere change is a principle stand up to crossways the world and transversely the whole divisions of society. There is unrivaled consideration in sustainable power source, predominantly sun based vitality and wind vitality that gives electrical vitality without liberal increment to at all carbon dioxide discharge Saddling such hotspots for power depends on the sticker price and skill of the hardware, which is persistently developing, consequently dropping expenses per greatest units of yield kilowatt. Utilizing power from sun powered sources and wind sources in a framework requires an amount of help delivering capacity due toward their sporadic common world. Procedure circumstance to hold up inexhaustible be too ordinarily important to grant principle worry in lattice plot and also sponsorships them/ Utilizing power delivered from sun based and wind inside a different plan requires comparable battery or extra room capacity. The probability of significant utilize of hydrogen inside the standpoint as a pass on fuel expand to the forthcoming for sustainable power outfit. Carbon Benefits: The disengagement of intensity creation and petroleum derivative warmth by inexhaustible is fundamental to diminishing our carbon outflows . Steps for CO2 Reduction in Scotland The diminished utilization of non-renewable energy source and the decrease in ozone harming substances out of that carbon dioxide (CO2) has the greatest outcome on atmosphere modification is a principle defy crossways the world and transversely the whole areas of society. Accomplishing vitality ability will be basic to get together the Scotland Act of Climate Change 2009. Target of a 42% CO2 discharges decline by 2020 and a 80% CO2 outflows decline by 2050, bolstered on 1990 benchmark. What's more, the Scottish Governments plan of ecarbonisation appropriate to the Heat and power Generation Policy Statement sets the choices to carry clarification to help with the resulting: heat framework decarbonising dropping reliance on petroleum derivatives dropping weight on family vitality charges and getting monetary chances conveying power use from renewables hold up the fundamental situation for sustainable power source in gracefully of power by warm age power stations with Carbon Capture and Storage for the most part decarbonised power framework resourcing 11% of warmth necessity and 10% of pass on fills from renewables by 2020 encourage nearby and network ownership of sustainable power source tumbling last vitality utilization in Scotland Interest for clean vitality There is an essential concern concerning tackling these sorts of powers in a time which is very mindful of the natural assets of seething non-renewable energy sources and keeping up is an ethical standard. So these days the middle is on together adequate measure of vitality accommodated long use and too the natural deduction of fastidious establishment. In that view the near certainty of costs being mandatory on carbon dioxide discharge in urbanized nation at littlest sum has profoundly misshaped the money related perspective of new vitality sources. Sun, current of air, waves, stream and the glow from rot of radioactive in the mantle of earth as sound as biomass are the whole ample and proceeding, subsequently inexhaustible. only one, the control of declining water in streams, have be extensively tap for power for a ton of years, in spite of the fact that utilization of wind is developing rapidly and it is at the present perceived as a run of the mill wellspring of vitality. Sun powered vitality is significant individual solicitation has been in cultivating and woodland, by methods for procedure of photosynthesis and increasingly more it is integrate for heat vitality. Further power buildup a spot demand for sun oriented is be on fire any place it have the option to be used. Rotating to the utilize ample inexhaustible wellsprings of vitality extra to the critical hydro utilized for electrical vitality; present are stands up to in certainty outfitting them. Not together from sun powered photovoltaic (PV) that build power clearly, the inquiry is the means by which while in transit to make them to contort dynamos to deliver the power. Condition it is warmth which is integrated by methods for a haze delivering framework. In the event that the fundamental event of these inexhaustible be abundance and nearly broad sum, the essential stand up to, especially for electrical vitality contribute, is relate them to get together the prerequisite given their variable and diverse past. As such anyway that there must be reliable propagation wellsprings of electrical vitality farther than the standard framework put in a safe spot, or various methods of power extra room. Be that as it may, a different advantage of sunlight based and to various degree extra sustainable frameworks is that they are scattered and may be nearer to the highest point of prerequisite, in this manner plunging power communicate fatalities if standard delivering plants are far-away. Clearly this comparative trademark every once in a while include close by wind in order to the most brilliant spot for integrate it are occasionally far off from occupants, and the significant assistance for be shy of wind in single spot is wind drift firm in one more, subsequently requires a wide system with flexible activity. There is significant additional limit in development from corner to corner of Scotland, with ventures also in arranging or at this point consent which currently entirety over 12GW. Again, capacity help in the transient will move nearer from coastal breeze, with in abundance of 4GW of capacity at this point assented and an extra 3.6GW in arrangement. In the long articulation, in abundance of the ensuing decade, we may see primary lift in seaward wind, by methods for over 4GW before now assented. There is too 244MW of bioenergy plans at an assortment of periods of expansionand 187MW of wave and flowing plans additionally in arranging or at this point assented. Power Limit Power limit of Scotlands sustainable power source has uncovered consistent development over 8 years having standard yearly limit expand over 650MW since the time the finish of 2007. Entire Installed capacity in Scotland for Renewable Electricity 2007-2014 Operational limit Pre-operational Capacity of Renewable Projects Flow Installed Capacity of Renewable Electricity (End Q4 2014) Diagram above sets flow blend of inexhaustible power creation capacity in Scotland. By methods for the absolute now in overabundance of 7GW, the area is 2.5 occasions better than it was toward the finish of 2007. Onto dry land wind is the significant single innovation, contributing for more than 69 percent of put in limit, simultaneously Scotlands other fundamental premise of sustainable force are hydro, seaward wind and bioenergy. Sustainable power sources Hydro Electricity Hydro-electric force, by methods for the inactive vitality of stream is through far off the best-given methods of power creation from vitality wellsprings of type sustainable. It gear over 16% of planet electrical vitality on or after 990 GWe put in capacity at the finish of 2014. Halfway this comes in five countries: Independently from people four nations by methods for a relative abundance of it like Switzerland hydro capacity is normally useful to top burden specify, since it is so readily plugged up and in progress. This means the breeze vitality productivity in Denmark has expanded. Hydropower by methods for extraordinary extra room supplies is certainly not a primary option for the possibility in the urbanized nations since most principle locales in these countries have plausible for bridling reality in this strategy are also being intimidated beforehand or are locked in for different causes, for example, biological pondering. The fundamental advantage of hydro plans is their capacity to switch cyclic (notwithstanding day by day) raised pinnacle loads. By trying the activity of stock up water is occasionally mind boggling by trouble for water system that may happen away of stage with maximize electrical burden . Wind Energy Utilization of wind vitality has expanded from the past utilization rate for these running years, with yearly addition of the breeze vitality capacity it is around 20% for increment in this specific year. Turbines utilized for Wind with limit up to 6 MWe are at the current executing in a ton of nations, in spite of the fact that most of novel ones are having limit of 1-3 MWe. Force creation is a reason for the hack of the current of velocity, so replication like multiple times the breeze speed gives multiple times the force growing. In process like turbines require a breeze in the assortment of 4 and expands upto 25 meters for each second and along these lines 14-90 km/hr, with most extreme yield life structure at 12-25 m/s the excess vitality living thing drop over 25 m/s. Simultaneously as nearly scarcely any zones contain significant current breezes in this assortment, a great deal of have adequate to be saddled effectively and to give improved than a 25% capacity use. Biodiesel An assortment ofbiodieselsystems remain alive at close by, and as with essentially inexhaustible. A biodiesel fuelled vehicle by the staying vegetable oils out of the Orkney archipelagofish and chipoutlets. Wave and flowing vitality Scotlandhas a predictable25% of Europe's flowing imminent and

Sand County Almanac Essays - Environmental Ethics, Aldo Leopold

Sand County Almanac Book Report: A Sand County Almanac, By Aldo Leopold Brent Dozier In spite of the fact that Leopold's adoration for incredible breadths of wild is promptly evident, his book doesn't shout out with regards to specific tracts of land going to go under the hatchet or furrow, yet rather manages the particulars, the subtleties, of regularly unnoticed plants and creatures, all the seemingly insignificant details that, in our obliviousness, we have kept separate from our oversaw acreages however which must be available to signify adjusted biological systems and a feeling of value and completeness in the scene. Part I of A Sand County Almanac is committed to the subtleties of a solitary real estate parcel: Leopold's 120-section of land cultivated out farmstead in focal Wisconsin, deserted as a ranch a long time before in light of the poor soil from which the sand provinces took their epithet. It was at this end of the week retreat, Leopold says, that we attempt to modify, with scoop and hatchet, what we are losing somewhere else. Step by step, Leopold drives the peruser through the movement of the seasons with depictions of such things as skunk tracks, mouse financial aspects, the tunes, propensities, and mentalities of many winged creature species, patterns of high water in the waterway, the auspicious appearance and blossoming of a few plants, and the delights of cutting one's own kindling. In Part II of A Sand County Almanac, titled The Quality of Landscape, Leopold removes his peruser from the ranch; first into the encompassing Wisconsin open country and afterward considerably more distant, on an Illinois transport ride, a visit to the Iowa of his childhood, on to Arizona and New Mexico where he initially worked with the U.S. Backwoods Service, over the southern fringe into Chihuahua and Sonora, Mexico, north to Oregon and Utah, lastly over the northern outskirt into Manitoba, Canada. These difficulties raised in Part II make the Round River articles, embedded as the cutting edge release's Part III, titled A Taste for Country, especially able, in light of the fact that this is the area of the book that manages methods of reasoning. It is here that Leopold states that poor land might be rich nation, and the other way around. It is here that Leopold presents the idea, radical at that point yet generally acknowledged now, that the planet itself is a living being and, through the common patterns of earth, wind, fire and water, persistently recharges its own methods for staying alive. The human job in this Round River biological system is noticeable, obviously, and for a large number of years indigenous individuals relied straightforwardly upon the abundance of this common framework to flexibly their necessities of food and fiber. Albeit current progress has been constrained by its expanding populace to make fake cycles, supplanting elk and deer and grouse with hamburg er and pigs and poultry, and supplanting the oaks and bluestem grasses which took care of the wild meat with corn and hay. Lastly, Part III contains the exposition titled Goose Music, in which Leopold explains his conviction that the earth was formed by the Lord God, the Supreme Artist after whose works all the craft of man has been started, and that all aspects of creation ought to in this manner be held holy. We might have the option to live without the magnificence of stars, dusks, or goose music, Leopold says, but since we can't supplant the common things we demolish, we would be silly to get rid of something essentially on the grounds that we believed we didn't require it. The last pages of A Sand County Almanac, Part IV, titled The Upshot, Leopold dedicates to the idea of a land ethic and a request that we embrace such an ethic into our day by day lives. Leopold characterizes philosophical morals as the separation of social from hostile to social lead for the benefit of all of the network, and announces that a land ethic, wherein the ecologies wherein we erect our improvements would be viewed as an essential piece of the network, adds up to a similar thing as social morals. A land ethic, in the creator's terms, implies a willing constraint on opportunity of activity in the battle for endurance. Leopold shows how human morals appeared, first on a level among people and next fair and square among people and their general public, and states

How to Make Your Seafarer Essay Topic, Tutorial and Writing Basics Work

How to Make Your Seafarer Essay Topic, Tutorial and Writing Basics WorkThe Seafarer Essay Topics and Tutorials are essential for all who plan to write an essay for the SAT or ACT, and for those who know they will have to write one. It is not the first place to start when you are thinking about how to write an essay on an important topic for college admission. In this guide, we will look at some of the most important topics for essays.The first thing to remember is that you don't start writing in a vacuum. You have to talk to your classmates, talk to teachers, talk to parents of fellow students. All of this will help you to create a narrative and give your idea a shape. That shape is not only a plot or topic, but is also a character in your piece.A great way you can do this is to start thinking about where your character's opinion comes from and how you make them feel. For example, think about the writer's side of the story. What are the reasons they give for why they should be in you r story? This will give you the shape of the essay topic.Next, you need to outline the piece by providing information about the point of the essay and what the points are that you are trying to make. An important part of outlining is to start with why you are writing and what you hope to accomplish. After that, you can start to develop that point in the details. Writing a detailed outline of your piece will ensure that you don't forget something important.Something else you can do to come up with great ideas is to make notes as you read other authors' work. When you are writing, you don't just sit down and start writing without having some ideas or in the middle of a research project. Instead, it's a great idea to jot down ideas and try to illustrate what you are reading with your writing.Along with reading different topics, make sure you do a little brainstorming as well. Not only do you get ideas as you are reading and talking to people, but you can also find ways to bring your ow n ideas into the piece. That way, it will be easier to make a coherent whole.Another thing you can do is to give a general theme to your essay. Don't worry about this too much though. Just make sure that you give a general idea of what you're writing about. You don't want to run off in your essay to 'explore' something, just as you don't want to talk about a butterfly without explaining what a butterfly is.These are the things that you need to remember if you want to make your final piece something worth anyone's time. As long as you have a general idea of where you are going and what you are trying to say, you will have a better chance of writing something that is enjoyable for your readers.

Tata Simulation Essay - 1372 Words

Introduction The world’s first all-optical notebook computer was launched in 2003 by Quasar. The Neutron is the result of revolutionary efforts by the company. The product processor and memory uses high-speed optical conductors that are five times the speed of existing microchip based companies. The Tata simulator exercise is an aid to decide which industry structure Quasar should use to increase profits, create competitive advantage and explores implications of each on business ventures. Market Scenario According to Grant (1991), a corporation’s capacity to gross profits in excess of the sum of debt and equity is dependent upon two aspects: having competitive advantage over competitors and the rate of growth in a particular†¦show more content†¦This is a better solution. The corporation could reach out to new customers in all locations to compete for shares while growth is slow (Anand, 2013). It is important to allocate funds towards marketing and advertising when a new product is vying to make a mark in a new industry. Production Costs and Processes The optical notebooks have done well in the past two years and have increased revenues significantly. To maintain profitability, the firm must look to streamlining manufacturing facilities. David, Vice President of Technology states the firm is experiencing waste in the production process, which is increasing the cost of production. The new price for Neutron was set at $1900.00. This created a downward sloping curve that means an increase in costs to cover production improvements should not be passed onto customers because fewer people would buy the product at higher prices. Threat of Rivalry Orion Technologies has entered the market and captured a 50% market share. In order to protect Quasar’s market share, the corporation must attract competitor’s customers. The products are similar; a new pricing strategy is needed. The price is set at $1750.00 expecting Orion to sell for $1800.00. Our prediction would garner 61 million profit and 56 % of the market share. When prices were changed, Orion lowered their prices to $1750.00, which resulted in a 50/50 market share, 1230 million inShow MoreRelatedThe Simulation And Factors Discuss Thereof From The Tata Simulation Exercise1534 Words   |  7 PagesThis paper is to discuss the simulation and factors discuss thereof from the Tata Simulation Exercise. The following will consist of the explanations for the types of market systems in place in a capitalist market. Following the explanations will be the discussions of the different scenarios that took place. This will lead to the conclusion of which will include the perfect competition scenario. 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Literature Review In The Area Of Travel Motives - Free Essay Example

Sample details Pages: 16 Words: 4863 Downloads: 2 Date added: 2017/06/26 Category Tourism Essay Type Descriptive essay Did you like this example? 2.1 Introduction This chapter consists of three parts. First is introduction, next is literature reviews that review the critical points of previous researches including substantive finding as well as theoretical and methodological contributions to this similar topic. Lastly, a conclusion to this chapter. Don’t waste time! Our writers will create an original "Literature Review In The Area Of Travel Motives" essay for you Create order 2.2 Literature Review Research in the area of travel motives is important in understanding and predicting the factors that influence travel decision-making (Cha, S., McCleary, K.W. and Uysal, M., 1995). Motivation is theoretically viewed as à ¢Ã¢â€š ¬Ã‹Å"a state of need, a condition that serves as a driving force to display different kinds of behavior toward certain types of activities, developing preferences, arriving at some expected satisfactory outcome. (Backman, K.F. Backman, S.J., Uysal, M. and Sunshine, K.M.,1995) In particular, an understanding of motivation assist marketers efforts to achieve and satisfy individuals diverse desires and needs, key elements that influence the process of travelers decision-making (Crompton,J.L. and McKay S.L.,1997). Studies of motivation thus provide to predict travelers personal needs, expectations, achievements, or benefits sought (Formica,S. and Uysal, M.,1998). A brief review of travel motivation research (Table 1) published in th ree major tourism journals à ¢Ã¢â€š ¬Ã¢â‚¬Å" Annals of Tourism Research, Tourism Management, and Journal of Travel Research à ¢Ã¢â€š ¬Ã¢â‚¬Å" revealed that existing studies have covered a wide range of the spectrum, there are included the sociology of travel motivation as a stimulator of actual behavior (Dann 1977; Mansfeld 1992); travel motivation of different niche markets (Clift and Forrest 1999; Dunn Ross and Iso-Ahola 1991; Hsu, Cai, and Wong 2007; Maoz 2007; Qu and Ping 1999; Rittichainuwat 2008); the development or empirical test of travel motivation measurements (Crompton 1979; Dann 1981; Fodness 1994; Ryan and Glendon 1998); differences in motivation among tourists with varied nationality and cultural backgrounds (Kim and Prideaux 2005; Maoz 2007), number of visits (Lau and McKercher 2004), destinations and origins (Kozak 2002), sociodemographic characteristic (Jang and Wu 2006; Fleischer and Pizam 2002), or environmental attitude (Luo and Deng 2008). Authors Study Dann 1977 A sociological study of travel motivation, with a focus on the push dimension of motivation. Crompton 1979 The motivation for pleasure vacation. Seven motivation factors were identified through interviews. Dann 1981 Based on a literature review on travel motivation, seven approaches of motivation study were identified. The utilization of different terminologies was also discussed Dunn Ross and Iso-Ahola 1991 Motivation of sightseeing tourists in relation to their satisfaction Mansfeld 1992 The role of motivation in travel behavior and its complex nature Paul 1992 Travel motivation of Canadian ecotourists Parrinello 1993 Relationship between anticipation and motivation in postindustrial societies in the context of Western Europe Fodness 1994 A measurement scale was developed for leisure travel with 20 items. Lieux, weaver; and McCleary 1994 Benefit segmentation of senior tourists from the United States Gnoth 1997 D evelopment of theoretical model on motivation and expectation formation Formica and Uysal 1998 Benefit segmentation of visitors to a cultural-historical event in Italy Ryan and Glendon 1998 The Leisure Motivation Scale was applied to tourism with British holidaymakers. An abbreviated version of holiday motivation scale with 14 items was developed. Waller and Lea 1998 Relationship between authenticity seeking and enjoyment. The knowledge dimension of motivation was found to mediate this relationship. Clift and Forrest 1999 The motivation of gay men in relation to the type of destinations they preferred in the context of the United Kingdom Qu and Ping 1999 Motivation of cruise selection in the context of Hong Kong Goossens 2000 The role of emotional component of travel motivation in stimulating actual travel behavior Fleischer and Pizam 2002 Relationship between motivation and Israeli senior travelers income and health Kozak 2002 Differe nces of motivation among tourists visiting different destinations and tourist from different countries visiting same destination with respondents from the United Kingdom and Germany Sirakaya, Uysal, and Yoshioka 2003 Benefits segmentation of Japanese tourists to Turkey Lau and McKercher Differences of travel motivation between first-time and repeat visitors to Hong Kong Kim and Prideaux 2005 A cross-cultural analysis on travel motivation to South Korea among five national tourist groups Pearce and Lee 2005 Further development of the Travel Career Ladder by introducing Travel Career Pattern (TCP). The relationship between previous experience and motivation was explored by TCP. Yoon and Uysal 2005 Causal relationship between push-pull motivations, satisfaction, and destination loyalty. Pull factors were found to negatively influence satisfaction. Jang and Wu 2006 Influences of sociodemographic factors, economic status, health status, and positive an d negative effects on travel motivation among Taiwanese seniors Chang, wall, and Chu 2006 Benefits segmentation using the novelty seeking scale in the context of Taiwanese tourists to aboriginal attractions Nicolau and Mas 2006 Influences of travel distance and price on destination selection, with travel motivation as a moderator in the context of Spain Poria, Reichel, and Biran 2006 Relationship between perception of heritage as it is related to the tourists own heritage and motivation explored before the trip Snerpenger et al. 2006 Tourists and recreationist were comparing using Iso-Aholas motivation theory. The relationship between motivation and previous vacations was investigated. Swanson and Horridge 2006 Causal relationship between souvenir shopping and four motivational factors in the context of Southwestern United States Beh and Bruyere 2007 Benefits segmentation in the context of Kenya Hsu, Cai, and Wong 2007 A theoretical model of senior travel motivation in the context of China Maoz 2007 Travel motivation of Israeli backpackers, investigated in relation to national and cultural characteristics Luo and Deng 2008 Relationship between environmental attitude and nature-based tourism motivation Rittichainuwat 2008 Travel motivation to a tourism destination, using the disaster-hit beach resort in Phuket as an example. Comparison was made between domestic and inbound tourists, and between tourists of different ages and genders. Park and Yoon 2009 Benefit segmentation of rural tourism in the context of South Korea Table1. Brief Summary of Studies on Travel Motivation (Adopted from Cathy H.C. Hsu, Liping A. Cai and Mimi Li, 2009) Many researchers from different fields such as from sociology, anthropology, and psychology have investigated travel motivation since many years ago (Cohen, 1972; Dann, 1977; Crompton, 1979; Gnoth, 1997). Maslows hierarchical theory of motivation was one of the most applied in tourism literature (1970) and it was model as a pyramid whose base consists of the physiological needs, followed by higher levels of psychological needs and the need for self-actualization. Numerous tourism scholars have attempted to modify the model empirically, with the notable success by Pearce (1982), who projected a tourism motivation model that mirrors the model of Maslow, but free of prepotency assumption. Fulfilling Prestige Push Seeking Relaxation Factors Sightseeing Variety Gaining Knowledge Events and Activities Pull Adventure Factors History and Culture Easy Access and Affordable A review of past researches on tourist motivation indicates that the analysis of motivations based on the two dimensions of push and pull factors have been generally accepted (Yuan McDonald, 1990; Uysal Hagan, 1993). The concept behind push and pull dimension is that people travel because they are pushed by their own inner forces and pulled by the outer forces of destination attributes. Most of the push factors that are origin-related are intangible or intrinsic desires of the individual travelers. Pull factors, vice versa, are those that emerge because of the attractiveness of that particular destination, as the travelers perceive it. They include tangible resources and travelers perception and expectation such as benefit expectation, novelty and marketed image of the destination. A research model is then developing based on this theory at below diagram (adapted from Baloglu Uysal, 1996). Travel Motivation Crompton (1979) first sought to draw seven socio-psychological, or push motives such as escape, self-exploratory, relaxation, prestige, regression, kinship-enhancement, and social interaction) and two cultural, or pull motives that are novelty and education. The conceptual framework that he developed would giving impact the selection of a destination, and this approach implies that the destination can have some degree of influence on vacation behavior in meeting an aroused need. As Cromptons initial empirical effort, many studies have attempted to recognize push and pull motivational factors in different settings such as nationalities, destinations and events (Jang and Wu, 2006). Example incorporated Yuan and McDonalds (1990) study on motivations for overseas travel from four countries: Japan, France, West Germany and UK. While Uysal and Jurowski (1993) studied, the nature and extent of the reciprocal relationship between push and pull factors of motivations for pleasure travel with using data from the Canadian Tourism Attribute and Motivation Survey. Another study in Australia examined the nature and usefulness of the relationship between these two factors of motivation by utilizing canonical correlation analysis (Oh, H., M., Uysal, P. Weaver, 1995). Baloglu and Uysal (1996) claimed that the concept of product bundles is used to refer to the perceived significance of the interaction between push and pull items of motivation. This implies that certain reasons for travel may correspond to certain benefits that are to be valued and obtained at the destination spot. Based on the intrinsic and extrinsic motivations, as discussed above, the individual tourist builds their perceptions, and the perceptions can be differ from the true attributes of the product depending on how the individual receives and process information (Gartner, 1993; Dann, 1996; Baloglu and Brinberg, 1997). A general conclusion can be drawn that the personal motives or called push motive s and the view of the characteristics of the tourism destination (pull motives) determine perceptions. These motives interact in dynamic and evolving context (Correia, 2000), and the tourist motivation is seen as a multidimensional concept that indicates tourist decision (McCabe, 2000). As tourism paradigm is related to human beings and human nature, it is always a complex proposition to study why people travel and what they want to enjoy (Yoon and Uysal, 2005). In most studies, it is generally accepted that push and pull motivations have been primarily utilized in studies of tourist behavior. The discoveries and issues undoubtedly play a use role in attempting to understand a wide different of needs and wants that can drive and influence tourist behavior. Nevertheless, Yoon and Uysal (2005) said that the results and effects of the motivation studies of tourist behavior need more than an understanding of their needs and wants. In tourism destination management, it was generall y agree that maximizing travel satisfaction is crucial for a successful business. The evaluation of the physical products of destination as well as the psychological interpretation of a destination product are important for human actions (Swan and Comb, 1976; Uysal and Noe, 2003), which could be further represented as a travel satisfaction and destination faithfulness. Both concepts can be examined within the context of a tourism system representing two major components of the market place, namely, demand (tourist) and supply (tourism attractions) which demand refers to motives (push factors) that sustain tourists desire while supple relates to destinations characteristics (pull factors) (Jurowski et al., 1996). Push and pull factors have generally been characterized to two separate decisions made at two separate period in time à ¢Ã¢â€š ¬Ã¢â‚¬Å" one focusing on whether to go, the other on where to go. For instance, Dann (1981) noted that à ¢Ã¢â€š ¬Ã‹Å"once the trip has been dec ided upon, where to go, what to see or what to do (relating to the specific destinations) can be tackled and this make a conclude that, analytically, both logically and temporally, push factors precede pull factor. Although these two factors has been viewed as relating to two distinct decisions, several researchers have distinguished that they should not be viewed as operating entirely independent of each others. For example, it has suggested that people travel because they are pushed by their own intrinsic forces and simultaneously pulled by the extrinsic forces such as the destination and its attributes (Cha, McCleary, and Uysal 1995; Uysal and Jurowskil, 1994). However, Crompton (1979) argued, push factors à ¢Ã¢â€š ¬Ã‹Å"may be useful not only in explaining the initial arousal, energizing, or à ¢Ã¢â€š ¬Ã‹Å"push; to take a vacation, but may also have directive potential to direct the tourist toward a particular destination (p.412). Several empirical examinations of push and pull factors had been reported in the travel and tourism literature. Of the prior research that examined the students and/or spring break travel market (Butts, F.B., J. Salazar, K. Sapio, and D. Thomas, 1996; Field, 1999; Hobson and Josiam, 1992,1996; Hsu and Sung, 1996,1997; Sirakaya and McLellan, 1997), there have been no investigations of push forces and only a handful of attempts to study the pull factors influencing students destination choice decision. In another study, conducted by Hobson and Josiam (1992), students were asked to list their primary reason for choosing a spring break destination and most responses referred to the influence of friends and/or family living near or going to the destination, other reasons referred to destination-related attributes such as the destination having s spring break party reputation, warm weather, affordable pricing, quiet environment, good skiing, or good beaches. Another study, conducted by Butts et al. (1996), found that the reaso ns that most attractive students referred to s sunny climate, nature, a wide choice of accommodations, price of accommodations, the destinations nightlife reputation, and recommendations from others. In Sirakaya and McLellan (1997) study, they asked students to rate the importance of 56 attributes involved in selecting a spring break destination. Factor analysis was then used to reduce the 56 attributes to a set of 9 factors that labeled à ¢Ã¢â€š ¬Ã‹Å"local hospitality and services, à ¢Ã¢â€š ¬Ã‹Å"trip cost and convenience, à ¢Ã¢â€š ¬Ã‹Å"perceptions of a safe/secure environment, à ¢Ã¢â€š ¬Ã‹Å"change in daily life environment, à ¢Ã¢â€š ¬Ã‹Å"recreation and sporting activities, à ¢Ã¢â€š ¬Ã‹Å"entertainment and drinking opportunities, à ¢Ã¢â€š ¬Ã‹Å"personal and historical link, à ¢Ã¢â€š ¬Ã‹Å"cultural an shopping services, and à ¢Ã¢â€š ¬Ã‹Å"unusual and distant vacation spot. The most rated factor is local hospitality and services. However, this factor was made up of seven rathe r diverse attributes: climate, availability of beaches, good accommodations, large hotels, feeling welcomed, friendly residents, and good food. While these attributes may all be highly vital to visitors (thus explaining why they would load together on the same factor), one would expect that the basis of their importance would diverse considerably. It means each attribute may derive its importance or meaning from very different sources and the importance of a particular attribute may well be a function of multiple motivational forces. For example, beaches may be important to respondents because they manage to pay for opportunities for water-based recreation, getting a tan, and socializing with other tourists. Simple said, people may have multiple and possibly very diverse reasons for valuing the same attribute or pull factor. Psychographics have been recognized as being very meaningful and relevant (Shih, 1986) and very vital means to provide extra information beyond the demograph ic characteristics (Abbey, 1997). Abbey claimed that psychographic variables produce significant differences between groups of consumers, and these differences are larger than the differences produced by the demographic profiles, thus, psychographics are more useful (Mayo, 1975) than demographics in describing consumers because they better differentiate between them (Ryel Grasse, 1991). Various researchers have utilized psychographic data in their studies such as Shih (1986) used values, attitudes, and lifestyles (VALS) to assess whether personal values affect the selection of Pennsylvania as a holiday destination. Pizam and Calantone (1987) used abundant value scales and reported that travel behavior was determined by a persons general and vacation-specific lifestyle. Menzes and Chandra (1989) used the personality trait descriptors to profile the U.S. tourists visiting far-away destinations in the Far East and compared them with other overseas destination segments. Kassarjian ( 1971) used the personality concept to clarify consumer product and media choice, risk taken, and persuasibility. Rokeach (1979) give a definition to values as à ¢Ã¢â€š ¬Ã‹Å"beliefs about desirable goals and modes of conduct'(p.41). Values are criteria that people use to direct their behavior, evaluate, and judge themselves and others, come to a decision what is worth believing in and doing and it also determine social behavior (Rokeach, 1979). Rokeach (1973) argued that the differences in peoples cultural values determine differences in their behavior because values determine cultural differences in thinking, activities, attitudes, motivations, and human needs. It said that values control behavioral variables that interact with and influence each other. For example, values of visitors provide an indication of the visitors personality (Pitts Woodside, 1986), values represent a alternate for personality traits (Dhalla Mahatto, 1976; Howard, 1977). Values manipulate peoples mo tivations (Bailey, 1991). Values are mainly useful in the assessment of the customers motivation (Dichter, 1984; Munson, 1984). They are a means to better understand consumer motivations (Henry, 1976; Kahle, 91984; Leesig, 1976; Vinson, Scott, Lamont, 1977) because it allow marketers to better understand the individuals motives in making travel decisions (Pitts Woodside, 1986). Pitts and Woodside (1986) claimed that travel motivation is directly influence by peoples values. For example, the motivation to travel to New Zealand to experience challenge and adventure or to spend a quiet vacation close to origin places is determine by travelers values. Values also symbolize the preferences for actions (Kluckhohn Strodtbeck, 1951). Value profiles allow for differentiating between those who participate in particular travel-related activity behavior (Pitts Woodside, 1986). It also appears to determine peoples lifestyle (Dhalla Mahatto, 1976; Howard, 1977). Mitchell (1983) used a VAL S (value-lifestyle) typology to separate Americans into nine different lifestyle types, which were further group in four categories based on their values, each of these groups with different travel habits. The importance of the personality characteristics of the individual, in combination with other psychographic factors was stressed (Plog, 1974). Plog (1991) reported that personality determines destination travel patterns and also travelers motivation as well as activities. Allocentric travelers tend to travel to unfamiliar and unique destination such as China and Africa; they are active, independent, motivated by novelty, discovery, and meeting with new people, and focus on varied activities. Psychocentric travelers tend to visit familiar and well-established locations such as Hawaii; they are less active, prefer to travel in groups, and participate in common activities (Plog, 1972). Leisure-oriented traveler were more intrinsically motivated (e.g., by doing things for their own sake, obtaining purely internal rewards only) than those who were extrinsically motivated (e.g., by money or social approval) (Ingham, 1986). Intrinsically motivated individual also could cope better with stressful life events and activities (Maddi Kobasa, 1981). Personality found to be a major determinant of preferences for activities as well. In a study of high school student activity participation, Howard (1976) acknowledged a high correlation between personality measures and preferences for leisure activities. Eysenck (1976, 1981) found that extroverts and introverts engaged in different activities. Extroverts is those who needed to have people around them, easygoing, liked socializing and preferred highly social activities such as parties while introverts who tended to be shy and cautions preferred a well-ordered lifestyle, avoided social activities and excitement. Besides, it was noted that individuals who sought sensation spent more time engaged in highly stimulating and risky activities than those who did not seek sensation (Zuckerman, 1979). Plog (1991) reported that the energy (high energy) and lethargy (low energy) level determines various activities levels between tourists Iso-Ahola (1980) argued that the relationship between motivation and activities was affected by different social environment as well as social influences. For example, low correlations between motivation and the degree and extent of activity were found. This might be due to a number of problems such as the lack of specifications of the distinct activities in surveys, the respondents lack of time or finance to participate in activities, lack of the facilities available (Ruskin Shamir, 1984), information about activities, perceived incompetence, or sociocultural constraints (Iso-Ahola Mannell, 1985). An individuals lifestyle is made up of a pattern of daily routine activities (Roberts, 1978). Some lifestyles are characterized by a numerous of activities; others are specialized and limited to a few favored activities. Person lifestyles were represented by the most popular activities (Glyptis, 1981). A number of contrasting lifestyles based on peoples activities patterns had been notable (Glyptis, 1981). Differences in lifestyle were found between foreign and domestic travelers (Woodside Pitts, 1976), visitors and non-visitors to national parks (Mayo, 1975), tourists to Massachusetts (Schewe Calantone, 1978) and in history-oriented and non-history-oriented travelers (Solomon George, 1977). Every segment had different travel motivations and preferences for vacation activities. Distinct vacation styles were identifying for various groups of vacationers such as Goodrich (1978) identified different vacation lifestyles for four groups of holidaymakers. For example, passive entertainment, active sports, outdoor types, and historical and cultural interests à ¢Ã¢â€š ¬Ã¢â‚¬Å" each of it with different interests and preferences for vacation activi ties. Crask (1981) identified differences in five vacation segments such as rest and relaxation vacationers, sightseers, cost conscious/ attraction-oriented, sports enthusiasts, and campers which all with distinct vacation interests, motivation, and preferences for activities. Shih (1986) who reported different lifestyles for three major segments such as belongers, achievers, and societal conscious à ¢Ã¢â€š ¬Ã¢â‚¬Å" each with different interests and criteria when selecting vacation destination. Another study is Zins (1999) which identified nine different vacation styles for distinct psychographic profiles of travelers (sightseeing tourist, family escapist, carefree wellness tourist, comfort seeker, demanding pleasure traveler, cultural interactionist, ambience seeker, relax-in-safety tourist, and nature-loving vacationer) with each of them obtained different preferences for vacation activities. Gonzalez and Bell (2002) explained that lifestyle permitted greater knowledge of vari ables in influencing travel behavior. The study conducted in Spain manage to identify five tourist lifestyle à ¢Ã¢â€š ¬Ã¢â‚¬Å" à ¢Ã¢â€š ¬Ã‹Å"Home Loving, à ¢Ã¢â€š ¬Ã‹Å"Idealistic, à ¢Ã¢â€š ¬Ã‹Å"Autonomous, à ¢Ã¢â€š ¬Ã‹Å"Hedonistic, and à ¢Ã¢â€š ¬Ã‹Å"Conservative. à ¢Ã¢â€š ¬Ã‹Å"Home Loving generally focused on family life, they preferred to have a vacation accompanied by their families, and domestic destinations are the most frequent for a vacation destination. à ¢Ã¢â€š ¬Ã‹Å"Idealistic is the group who enjoy music, sport, theatre or outdoor activities and they does not spend much money on accommodation and is fond of country villages. Meanwhile, for à ¢Ã¢â€š ¬Ã‹Å"Autonomous, they view success as fundamentally linked with individual freedom and independence and places great emphasis on enjoying life and are not attracted to cultural activities. They spend their holiday time using low-priced accommodation and favor city destinations. The à ¢Ã¢â€š ¬Ã‹Å"Hedonistic segment co nsists of individual that attracted to pleasure and tends to travel in the company of friends and they are those people attracted to newly arrived products or services on the market. Lastly, à ¢Ã¢â€š ¬Ã‹Å"Conservative is a home-loving segment, they focuses on the wellbeing of their family. They are attracted to traditional domestic seaside destinations. Hawes (1988) conducted a study of travel-related lifestyle that was base on an age-specific (demography) study. It was focusing on older women. Factor analysis result, showed three major underlying dimension within this group travel, which were labeled as à ¢Ã¢â€š ¬Ã‹Å"traveler, à ¢Ã¢â€š ¬Ã‹Å"laid back and à ¢Ã¢â€š ¬Ã‹Å"dreamer. The traveler focus on vacation travel orientation and is generally associated with singleness or small household size, activeness, acceptance or liking of excitement and uncertainty, higher income and education. The à ¢Ã¢â€š ¬Ã‹Å"laid back indicates an acceptance of vacation travel but essentially of the domestic, unexciting, unhurried, quite and relaxing, more concerned with indebtedness and less affluent. The à ¢Ã¢â€š ¬Ã‹Å"dreamer reflects an orientation in vicarious thrills and wishing or dreaming substitute for the real thing and television was found to be their main resource of information for travel decision. Nicolau and Mas (2004) find that personal characteristics such as personal restrictions and socio-demographic and psychographic characteristics relate to the holiday decisions of going on holiday, chosen destination, foreign holidays and multi-destination holidays. A number of studies investigate constraints on travel behavior that arguably differ from general leisure behavior in many ways, such as cost, commitment and durations. It was said that constraints and facilitators operate differently in influencing travel intention and choice. Age is an extremely important travel constraint and Romsa and Blenman (1989) study the vacation patterns of elderly Germans, and Teaff and Turpin (1996) study the older Americans travel behavior. They both agreed that the taking of vacations declines with age. Socio-economic, physical, psychological, and physiological (age related) constraints play an important position in the underlying processes related to the behavior of elderly vacationer (Romsa et al., 1989). The choices of vacation destination and holiday activities are constrained by the physical situation of seniors. Intergenerational effects also probable operate to impact on the travel of these older persons. Nevertheless, Teaff and Turpin (1996) find that older Americans travel more frequently and longer distances, stay away longer, and rely more on travel agents than other segments of the people. Some evidence, though, shows that travelers take longer vacations after age of retirement. Retirees are significantly more likely to be constrained by disability, perception of age, physical energy, and health conditions. The family cycle is also a important constraint to travel choice behavior. In a study of the family life cycle (FLC) of German travelers, Opperman (1995) argued that FLC affects travel patterns considerably. There are many aspects of the tourists travel pattern relate to the stages of their family life cycle. Destination choice, transportation and usage of accommodation relate to differences in economic status and in discretionary income available for travelling. Lifetime experience, choices of accommodation and destination differ according to age stage. Travel purpose and especially the travel season were influenced by the family life cycle. Children have been traveled as an influence on family travel decision such as in Nickerson and Jurowski (2001) study the influences of children on vacation travel patterns that provide a perspective about planning and development with a view to increasing child satisfaction at the destination. Gilber and Hudson (2000) see life cycle as a useful conceptual and analyti cal framework to investigate the experience of leisure constraints. Many life cycle issues contribute to personal ecology research and researchers concluded that different people do not experience constraints in the similar way. McGehee, N., Loker-Murphy,L. and Uysal, M. (1996) investigate the Australian international pleasure market with used gender and other demographic factors such as marital status, age, education, occupation and income to analyze travel motivation and travel patterns, finding that Australia women and men are motivated differently in their pleasure travel experience. Meric and Hunt (1998) find eco-tourists tend to be middle-aged and have higher education and income levels to reveals the general and specific activity preferences of them. It is likely that selected demographics can act as a determinant of travel preferences, possibly influencing preferred activities and their demographics can act as a constraint on travel intention and behavior. Mayo and Jarvis (1981) claimed out that, à ¢Ã¢â€š ¬Ã‹Å"a common denominator that probably underlies all forms of leisure travel is the need for variety. Well-adjusted individuals need a balance of consistency and complexity in their lives by seeking consistency in certain domains of experience and complexity in others, consistency theory explains that à ¢Ã¢â€š ¬Ã‹Å"people, expecting a particular thing to happen, do not want to be confronted by something unexpected'(Mayo and Jarvis, 1981). On the other hand, complexity theory states that à ¢Ã¢â€š ¬Ã‹Å"novelty, unexpectedness, change, and unpredictability are pursued because they are inherently satisfying (Mayo and Jarvis, 1981). They also stated that travel allows people to escape from the boredom of à ¢Ã¢â€š ¬Ã‹Å"consistency and tension allows us to experience à ¢Ã¢â€š ¬Ã‹Å"complexity of novelty, change, and unpredictability. Correspondingly, Iso-Ahola (1980) noted that people search for different levels of stimulation; they avoid either o ver stimulation (mental and physical fatigue) or boredom (too little stimulation. He claimed that leisure needs change during the life span and across place and social company and that, individuals do not have numerous leisure needs in mind and do not rationalize specific cause of participation if their involvement is intrinsically motivated. Besides, it is important of participants feelings of self-determination and competence to ensure satisfaction (Iso-Ahola, 1980). Two types of motivations are: 1) physiological motivations stemming from biological needs, such as food, waste elimination and water, and 2) psychological, motivations stemming from needs created by an individuals social environment (Mayo and Jarvis, 1981). The latter motivations are learned needs which are influenced by social institutions, such as a need to succeed and attain a reputable place in society. Mayo and Jarvis (1981) noted that à ¢Ã¢â€š ¬Ã‹Å"in rare cases, some psychological motives become strong enou gh to overcome physiological survival needs. Needs and personal goals are related to individual motivation. Fondness (1994) suggested five travel motivation: knowledge or cultural and educational motives, à ¢Ã¢â€š ¬Ã‹Å"punishment minimization or the need to escape or stimulus-avoidance, à ¢Ã¢â€š ¬Ã‹Å"reward maximization or pleasure and sensation seeking, à ¢Ã¢â€š ¬Ã‹Å"self-esteem, and à ¢Ã¢â€š ¬Ã‹Å"ego-enhancement or social prestige. In addition, Loker and Perdue (1992) identified six tourist segments whose travel motivation related to benefit seeking. The six segments are those : 1) emphasize excitement and escape, 2) are pure adrenaline/excitement seekers, 3) are family- and friends-oriented, 4) are naturalists who enjoy natural surroundings, 5) value escape for itself, an 6) enjoy all benefits. Leiper (2004) identified eight types of tourists motivations that are contrary and do not usually occur at the same time in the same individual on one trip. The motivations are s timulation and relaxation, luxury versus à ¢Ã¢â€š ¬Ã‹Å"roughing it, adventure versus low-key break, and seeing versus doing. Tourists are somewhere between the two extremes, seeking a balance of the two components. Other types of needs and motivations which motivate people to travel are: need for escape from perceived mundane environment, need for rest and relaxation, need for sunlight, need for regressive behavior, need for self-evaluation, need for self-esteem, prestige and confidence, need for social interaction, need to spend time with relatives and friends, need to indulge in nostalgia, need for novelty, need underlying tourists shopping, and need for education, to indulge in curiosity. 2.3 Conclusion There are many researchers have been done before about the relationship between several dimensions with the travel behavior such as psychological, sociological and demographic. Some of them agree that the travel decisions are derive from multidimensional motivation but not only one single factor. One of the most famous theory is push and pull factors which use mostly by other researches to investigate the travel motivation to in-depth understand on this issue. After a brief review to previous journals, the next chapter will discuss about the methodology, which consist of which method will be using to conduct in this research and how to conduct it. Research objective: (is these objective suitable) To understand the relationship between Sightseeing Variety with travel behavior among Malaysia young adult traveler. To investigate the Gaining Knowledge factor in influencing young adult traveler. To examine Events and Activities impact towards travel behavior in Malaysia young adult. To identify the factor of Easy Access and Affordable related to travel behavior.

Analysis Of Cass Sunstein s `` Simpler `` And A Proposed...

This memo is an application of some of the policy ideas Cass Sunstein has described in his book â€Å"Simpler,† to a proposed â€Å"soda tax† in Oakland California. The introduction of the tax, contained in â€Å"Measure HH† (as it appears on the ballot) has been met with stiff opposition by some members of the Oakland area while others have embraced the idea. Three ideas from â€Å"Simpler† will be tested in this California case. First of is a â€Å"nudge.† What is a nudge? According to Sunstein, nudges are â€Å"approaches that influence decisions while preserving freedom of choice† (Sunstein 2013, p.38). In other words, they are things that make one act or behave in a certain way, but your resolve to choose still lies within your power. It could be taxes or fines, according to Sunstein. This Oakland case satisfies the two main parts of nudges: â€Å"approaches† (one-cent-per-ounce excise tax) and â€Å"freedom of choice† (shoppers still have the freedom to choose between sweetened and sugar-free sodas). So, the city council, in order to get people to consume less sugar, would want to impose â€Å"soda tax† on the manufacturers (because they have the tendency of feeling the real effect in terms of cost) and not the consumers. Consequently, if the council members vote in favor of it, the authorities would have indirectly gotten its citizen to change behavior with respect to sugar intake, without directly telling them to reduce sugar intake because it has health consequences. They (the citizens) have been nudged

Ms Powerpoint Exercise Part Ii free essay sample

You are working at a support desk for a company providing onsite and telephone support to customers with Microsoft ® PowerPoint ® questions. On this particular day, you are presented with the following three situations: Situation 1: Susan, a pharmaceutical representative, must create a presentation about a new drug recently approved by the FDA. She wants to know the main functions of Microsoft ® PowerPoint ®. Susan’s gathered data includes graphs, videos, and statistics of the new drug. I would explain to her that the some of the main functions of PowerPoint are charting, drawing, inserting multimedia, outling, and word processing to name a few. I would tell her that she could insert her videos of her research into her presentation. I would tell her that she could do this by clicking the insert tab and selecting the movie button and selecting movie from file. This will bring up a box where she can select the videos and advise her to select the file she wants to insert and select open. We will write a custom essay sample on Ms Powerpoint Exercise Part Ii or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This will embed the video into the presentation. I would also explain to her the ways she can insert graphs into her presentation and that she can export the information from her Microsoft Excel spreadsheets if she wanted to. I would walk her through the steps to inserting a graph by telling her to click on the insert tab and select chart. Than I would advise her to select the graph that best fits her information and MS Excel will open which she can than insert the information manually or from an existing spreadsheet. I would explain to her that Microsoft PowerPoint is an excellent tool for presenting statistics and information to large groups and even creating handouts. I would ask her if she had any other questions and also refer her to the Microsoft website where she can view tutorials and view information at her own leisure. You are working at a support desk for a company providing onsite and telephone support to customers with Microsoft ® PowerPoint ® questions. On this particular day, you are presented with the following three situations: Situation 2: The training department from a local electronics store provides presentations to newly hired employees about the company and its operations. There are four different presentations created by four different people. The training supervisor wants to unify all four presentations into one without manually manipulating each slide. I would explain to the training supervisor that this is possible with a few steps. I would advise the supervisor to save the presentations in a folder for easy access. I would explain to open a presentation and click on the last slide. I would explain to click on the home tab and select the new slide tab with the arrow which will open a dropdown box, at the bottom of this box you should select reuse slide which will open a box on the right hand side. I would advise them to click the browse button and select the presentation they would like to merge; this will open the slides in the box. Before adding the slides to the current presentation it is very important to click the box at the bottom of the window that says â€Å"keep source formatting†. Once the box has been checked than you can right click on the first slide and select insert all slides. This will add all slides and keep the original formatting. I would advise to do this for each presentation they would like to add. I would ask if there were any further questions and answer them to the best of my ability. I would advise them that they could visit the website for tutorials and guides. You are working at a support desk for a company providing onsite and telephone support to customers with Microsoft ® PowerPoint ® questions. On this particular day, you are presented with the following three situations: Situation 3: Tim, a college sophomore, is having trouble with a Microsoft ® PowerPoint ® presentation he e-mailed to himself from the library’s computer. When he executes the presentation, the slides change too fast, the font changes, and the audio from each transition does not match. Tim wants to know why this has happened and what can fix it. I would advise Tim that this problem with the audio could be because the music files are not backed up on the computer it is being emailed to. I would suggest sending the music files separately to the computer. I would also suggest changing the slide transition speed to slow and apply it to all the slides and see if that fixes the problem. To do this I would tell Tim to click on the animation tab and select the slide transition dropdown menu and select slow and click apply to all. I would also suggest that it could be the size of the file that could be causing the problem and to reduce the size of the slide presentation.

The sociological Imagination Essay Example For Students

The sociological Imagination Essay The human attitudes have always been a curiosity that captivated most of the great social theorists like Karl Marx, Engels and Durkheim. One of the most unhumble attitude of the humanity was Racism and stereotyping. The racial issue even in the 21st century continue to be a subject that still is present and significant even though we tend to say that racism and other forms of discrimination are prohibited by law and illegal still even in the US the country of all freedoms people face everyday racism, discrimination and humiliation The sociological Imagination Essay, a concept brought by C. Wright Mills basically states that a person lives out a biography and lives it out with some historical sequence. That means that everyone lives his personal life and personal experience but at the same time he contributes to change the history or to affect the society and that creates the historical sequence. We will write a custom essay on The sociological Imagination specifically for you for only $16.38 $13.9/page Order now From here we are going to try to analyze the race issues thru Mills concept the Sociological Imagination that according Lemert from his Social Theory: The sociological imagination enables its possessor to understand the larger historical scene in terms of its meaning for the inner life and the external career of a variety of individuals. Employing the sociological imagination help us better understand human social behavior. In fact according to Milss ideas a mans behavior in life which is considered his biography is conditioned or embodied in a context called History. Both of these concepts illustrate how a person can live his life (biography) But contributes, however minutely, to the shaping of his society and its history (Mills) Being from Tunisia an Arab, Muslim country in North Africa that had been settled by France, racism had always been a significant matter in my life. First my country was settled by France and this gave to French an important position in our country: second language thought in schools, and spoken widely second attitudes of the French especially regarding Arab immigrants from Tunisia, Algeria and Morocco that once had been brought to France after world war 2 to rebuild the country because the French would never accept to do the dirty work and now they want them back to their countries. Let me stop a second here and talk about these guys that moved to France, contributed to rebuilt what it is now considered a powerful country. These immigrants had kids in France that are considered by the French government as being French. But now heres where comes the racist attitudes: the French never considered these kids as being one of them they even gave them a name Beure which exact translation is Butter. These kids had always faced racism and afflicted to humiliation and prejudgment and stereotyping. The most important stereotype about Arabs in France is that their kids are thefts. These kids that were born there and didnt had the choice (neither their parents) to be there, they never felt home because of peoples attitudes. Home a place that makes you feel comfortable, secure and serene. No this wasnt these kids reality. In fact when they come back to their home country and they didnt spoke their family language and that they spoke only French everybody considered them as French and not as a part of the same group or family. This is the reality of millions and millions of kids, wherever they went they were considered foreigners, minorities, aliens My personal experience thought me a lot especially since I came to the US and this wild melting pot that is LA. Since I came here a year and a half ago my favorite song had always been that from a Nescafes commercial Open-up Open-up. This means a lot especially if you come from a small country where you lived all your life and that you face all this diversity and jammed societies in the US. People from every other country and continents, different religions, beliefs, backgrounds, everything separates them but theyre living in harmony in the same country under one government and one civil code. What a beautiful fiction. When I first came here I was as stupid as all those tourists with there stereotyping and profiling. In fact .

Case Study Analysis Essay Example

Case Study Analysis Essay Example Case Study Analysis Essay Case Study Analysis Essay There was question as to whether these two organizations would have the ability to mind beneficial success with the acquisition and ensuing strategy. II. Summary of the Facts In September 1995 the world?was largest global management consulting firm, A. T. Carney was acquired by Electronic Data Systems (DES), an information technology firm. The merging of the two organizations raised a lot of questions and issues. ?C How will both strategic consulting and information solutions be provided to clients ? Is It beneficial to sell the services between the two firms ?C Will the two firms share their current clientele Will the two firms work together to acquire new clientele Will a completely ewe compensation program be introduced a?C What Is the strategy to prevent overlapping or overstepping of specific products/ services or projects Once the president of A. T. Carney (Canada) has addressed the issues in his upcoming meeting, the issue of sales management can be addressed. It is necessary to for sales management decisions to be a direct result of the marketing strategy. Ill. Analysis A. T. Carney is a global management consulting firm using strategic insight. The firm uses customization In order to ensure that they are assisting their clients to achieve sustainable results while working with them In collaboration. A. T. Carney has a long reputable history of trust which Is why some of the world?was leading organizations, covering many different Industries use their consulting services (AT Carney, 2012). DES is a leader in the management of information technology: designing, installing and operating data processing systems for clients within the automobile, communications, government, financial and other industries. DES is an innovator in facilities management and actually was the founder of long term, fixed rising contracts within the industry (Electronic data systems, n. D. ). In deciding how to provide the services that each of the firms has to offer to existing and potential customers; the purchase of A. T. Carney by DES and subsequent merge with Management Consulting Services (MASC.) was considered a favorable match. Case Study Analysis 1. The section on the principles of screening and testing deals with the issue of ethics in the testing and identification of disease as this may have a social and economic effect on the process itself. Screening programs introduced without the reflection upon its opportunity cost can result in false results from these tests (Chadwick, 2001). Testing is defined as correct when it follows principles of impartiality, consistency and validity. Ethics should also be applied in screening as screening can help identify patients at risk for disease and illness at a stage where prompt intervention could increase chances of survival for a patient. 2. By far, the most fundamental aspect of a test is that it is precise. This is achieved by first determining the most specific and responsive test in relation to the malady being sought. There needs to be a balance between these two criteria. A highly specific test can only state that a person has a high probability of having the disease, which leads to the possibility of a false negative while a highly specific test will only detect one who has symptoms for that particular disease and this could lead to a false positive. Both outcomes are highly unfavorable, as false negative results would then cause delays in patients’ diagnosis while false positive results could end up creating diagnosis where there is none (Chadwick, 2001). After a test is conducted there needs to be an precise interpretation of the results, and since this is done in connection with other issues specific to the patient such as their medical history, the goal is to interpret the results with as small a margin for error as possible. Further, given the method of testing for a given disease, some risk is bound to attach with some procedures and thus the goal is to first start with the safest and noninvasive procedures before moving on to radical alternatives. The patient’s safety and comfort must be weighed against the necessity of the test. The case study deals with the ethical issues that come with insensitive tests that may lead to false positive results. False positive results create diagnosis, and this is shown when the test shows positive results for marijuana in one who has taken ibuprofen. Tina comes across test results she believes should show the opposite and ends up faking results, this negates the point to the test as the testing should be done impartially meaning that the tester should not favor the test no matter what the outcome (Chadwick, 2001). Tina was obligated to go with the test results she had without bending to emotion based on her personal relationship with the tested party. Tina also should push her boyfriend for a more accurate test as she is aware of the unreliable nature of the testing method. Thus, when in doubt, she should recommend further testing of a more specific nature to cases that would require further examination. As to whether Tina is justified in working for a company that lets people lose their jobs for no sufficient reason, the blame should be accorded to the testing methods and not to the tester. It is well clear that a more specific test would also be more expensive than a standard the standard one conducted by Tina and it would be impractical in terms of cost to subject everyone to this mode of testing. Reference Top of Form

Stratege management Case Study Example | Topics and Well Written Essays - 500 words

Stratege management - Case Study Example The services have relatively low switching cost since they are of similar quality and price. The ratio of fixed to variable costs over the past five years averages is lower than the industry average of 0.79. The company is not on excess capacity but acceptable capacity (Leibsohn, Moy and Okagaki 2012). Threat of new substitutes is necessitated by customers’ willingness to switch to another similar service offered by a competitor. Competitors, however, face a difficulty in closing in on performance and relative price. Web Reservations International is a globally recognized brand name and does not face a greater threat from substitutes. Customers are willing to pay premium prices for the services offered (Leibsohn, Moy and Okagaki 2012). Customer’s willingness to switch is very low since the company has established good relations with its clients. The company should least take on a defender and prospector strategies because it is not scared of new competitors and scarcely experiments on potential responses to new environmental trends. The company is likely attempting an analyzer strategy in maintaining current businesses and innovativeness (Hoyle 2013). Marketing research encompasses features and benefits of the product, price sensitivity to customers, effectiveness of distribution channels and advertising and promotions initiatives. This is the marketing mix that every company must learn to balance. The services of Web Reservations International Company are essentially hospitality services, thus highly valued and on high demand (Goldberg 2012). The advertisement captures the mind of the contemporary generation Y to a greater extends as compared to oldies in their sixties and seventies. By undertaking a marketing mix, the company is destined to make a full cycle of hotel and reservation success (Creswell 2012). The importance of market segmentation is to capture the array of customers who are sensitive to price and

Personal Impact Reflection Essay Example | Topics and Well Written Essays - 250 words

Personal Impact Reflection - Essay Example Given that I come from a different culture from the dominant Western culture, this course has influenced how I perceive issues surrounding sex and sexuality and how I may enlighten my society about sex and sexuality. Specifically, the course has offered me an information and knowledge that I can utilize in making connections to my culture’s beliefs, attitudes, and perceptions about human sexuality and gender. Through this course I have gained insights that I could apply in enlightening members from my culture/society in understanding why different genders are perceived differently across cultures, and the effects of such perceptions on issues such as family life, marriage, gender roles, and relationships and intimacy. Additionally, the course has influenced my perceptions towards issues such as underlying physiological, psychological, and social dynamics of Lesbian Gay Bisexual & Transgender people and relationships, and the influence of differences in cultural backgrounds on society’s attitudes towards LGBT people and relationships. Overall, the course has offered valuable insights into how sex and gender issues are interpreted differently across cultures, and why social expectations about issues surrounding human sexuality vary across different cultures and

Morton Rhue Essay Example for Free

Morton Rhue Essay The Wave was written by Morton Rhue and published in 1982. This book was based on a true story of an incident in a high school history class in Palo Alto in California in 1969 lead by the teacher Ron Jones who says it was the most frightening event he had ever seen in a classroom. In the book the teacher is played by Ben Ross and his high school history class. It all starts when students ask questions about Nazi Germany and he can’t seem to answer them so he comes up with a plan that will change his classroom FOREVER with his sayings â€Å"Strength through discipline, strength through community, strength through action. His class room will be filled with nothing but POWER and DICIPLINE and that’s only just the beginning. He started off by teaching his class how to sit up straight properly in their seats and how to answer questions properly which meant standing up beside their seat before talking now can you imagine if we tried that now a days! He was filling his class room with power and all the students could feel it and as days went by and the students became very obedient of the new rules he decided to keep it going, as he thought it was working. Weeks went on and he had come up with the new rules salute whenever you saw another Wave member or chant whenever he ordered it and also a wave symbol was created to separate the Wave members from the non-members. This was clearly becoming out of control, the students were getting brain washed and they weren’t thinking about anything they were doing and what they were getting themselves into, they were making big mistakes. By the end of the book it had got so crazy that the Wave members started threatening the students who were not members and that’s when. Ben Ross knew it had to be stopped at once so they held a meeting for all the members where he faced the students with what was going on and telling them they shouldn’t have let it get this far by letting it take over them, they needed to wake up to themselves and realize what was going on because who knows how far it would have gone. He practically told them just to stop and think about their future and what they were doing had got the better of them and had to be stopped. By the end of this students were shocked and in tears realizing what they were doing was wrong! And it was a lesson they were taught that they would never forget. Now you’re thinking why this is a classic. It is because this book was so well known and written by a famous author and it’s easy for us to relate to the characters as we are high school students too and it’s written in a way it is best understood what is going on. This book is suitable for teenagers and up but I would mostly recommend high school students because they can relate to it a lot easier than others. The text I chose was Angela’s Ashes â€Å"a memoir of a childhood† written by Frank Mc Court and published in 1996. This book was the winner of the 1997 Putlitzer Prize which made me want to read it more because that tells me it’s a good  book to read. It was about an Irish family growing up with the tough, hard working life. The family started off living in America with their 2 little boys under the age of 6. It all started getting worse for them when Angela had baby girl which suffered from cot death only a couple of days old and this left the family sad and cold. The father was an alcoholic and left his family for days leaving the boys to look after themselves because the mother wouldn’t get out of bed. This was only the beginning of their hard life. Soon later the family moved to Ireland where they had family. The life over there was so different, they were living off the doll because the father was yet to get a job they barely had enough food to survive but they had to struggle through each day as it came. Soon later the mother gave birth to twin boys so the life became even harder as they had to feed to more mouths now. Years later one of the twins became unwell and they didn’t have the medicine to make him get better and he passed away and then soon after the other twin died in his sleep. This shows you how hard it was to survive with this life style that’s why we need to realize how lucky we are. As their life went on the father moved overseas to work for a year yet he never sent them any money to help out he just spent it all at the pub once he got it and this became a habit because once the mother gave birth to a new baby boy he went and spent all the money for the baby at the pub once again leaving the poor family to struggle even more. They couldn’t afford to pay rent anymore so they had to move in with a family friend and they didn’t like this. The eldest boy got so sick of this one night he decided to leave and live with his Uncle for a while and get a job. You can probably see where this book is leading, the father left them to  struggle on with their life and faced many more problems day in day out. But overall I thought this book was a great book even though it was very sad to know what they went through and it also has a movie out to that I’m sure would be good. I think this book in years to come will become a classic because of how great of a book it was and how well it written about a family’s struggle to live the hard life. Also because it is very well known and has a famous author and the way it is written. This book I would recommend be read for adults mostly and older teenagers because you need to be able to understand it properly.

Growing With Style :: Writing Style Styles Essays

Growing With Style Defining writing style is somewhat like describing Big Foot. People study it, and talk about it, they try to enlighten others about it. But when it’s all said and done, you just rely on; â€Å"I’ll know it when I see it.† Style is not unique onto ourselves, but I think that we all, either as audience or as writer, have our own interpretation of style. For example, the University of Miami’s Philosophy and Literature Departments hold a Bad Writing Contest that gives mock prizes to the â€Å"worst published academic writing† that someone can find (Miami.edu). It is all in good fun and it is based solely on the opinions of the judges of the contest. The texts, Style: Toward Clarity and Grace by Williams and Elements of Style by Strunk and White teach about the importance of â€Å"good style.† Both books are quite different in their approach and the style in which it is presented. Strunk and White is short and sweet. Williams is lengthy and often times a tedious read. Both books are biased to their opinions; Williams is more instructional while Strunk and White almost sounds like a reprimand. However, both books offer up a wealth of knowledge and support. Both Williams and Strunk and White discuss the idea of clarity. Clarity is an important element of style because without it, you will have a lost or disinterested audience. Strunk and White state, â€Å"Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts†(23). Keeping this in mind will help a writer to stay on track. Instead of digressing on an unrelated topic, the writer can focus on a point and stick to it. Williams has two principles that help with managing and expressing a flow of ideas in a concise manner: 1. Usually, compress what you mean into the fewest words. 2. Don’t state what your reader can easily infer (115). A writer can achieve meaning compression by eliminating such things as redundant pairs (full and complete, true and accurate) and redundant modifiers (completely finish, past memories) (116). Some of these examples are so common in our speech that we can fail to see them as a problem in our prose.

Robert Rauschenberg

Robert Reassurances relate to the unit theme of the ordinary and how does he use ordinary objects within his artworks to create works with depth, meaning and beauty? Innovative and experimental in approach, contemporary American artist Robert Reassurances (1925-2008) has long been considered the pioneer of the modern art world, spanning his late 20th to early 21 SST century artistic career to the blurring and challenging of boundaries and distinctions between the artist, the art world and the audience.By his combination exploration of multiple art forms Including painting, sculpture, photography, performance and screen-printing, much of Raucousness's practice exemplify the artist's long held aim of transitioning subject matter to ordinary and found materials, as means of questioning the alienation of everyday life in the approaches of the prominent artists and art styles of his time.Particularly in a period of abstract expressionism where personalization and highly emotionally charge d works fuelled belief In the artist's conceptualization being key to the appreciation of their respective works, It Is by Raucousness's deliberate confrontation of the disconnect of the artist's personal and circadian realities that enables his works to retain avian-garden in meaning and definition of artistic beauty, easing the audience's ability to interpret his works due to its universal theme of the ordinary.Reassurance's ability to manipulate and appropriate mundane and Images of popular culture beyond Its contextual limitations notably lies In his creation of the art form ‘combines', the hybrid of painting and sculpture that broke conventions of the artist's canvas. In challenge of the recognized doctrine of medium specificity (an element supported and endorsed by many art critics of his time), Robert Reassurances explicitly Juxtaposed both the AD and AD forms in such combines, providing the meta-narrative to his works through the now theoretically limitless plane.Exemp lified by one of his first combines, ‘Monogram' (1955-1959), the compilation of a stuffed goat breaking through a found car tyro upon a painting transcends into a manifestation of the artist himself, where despite the absurdity of the objects incorporated, their combination symbolism deciphers the works overall meaning and beauty. Where Raucousness's emerging sexuality (I. E. Bisexuality) became subject to criticism during the rand sass's, ‘Monogram' translates such themes by appropriation of the goat as a scapegoat, re-conceptualizing the goat to its religious and Christian counterpart.The tightly fitted tyro transcends into an illustration of society and its demands, drawing upon the imagery of the needle eye in reflection of Raucousness's inability to conform to the artistic demands of the mid 20th century art world, where the AD canvas base becomes appropriation of the ‘grazing land' Reassurances both symbolically destroys and feeds off ambitious style of abstr act expressionism, playing to his desire to â€Å"respect abstract expressionism enough not to copy it†, instead manipulating the vividness of the style's powerful strokes and mark-making to a thesis of violence integrated with the personal sphere as symbolizes by the bed.Using the methods of combines and its resulting concept of frames dimensions, Reassurance's ‘Bed' reverts the physical deed's customary purpose by being hung upon the wall as the canvas, confirming the object's re-conceptualization and subsequent transfer of meaning into the representation of intimacy and the personal world. By the practice of combines, Reassurances exposes a lost and neglected path of interaction between the artist, the art world and the audience, effectively proposing and confirming the exponential possibility of art and its purpose in the world as a result of the incorporation of the themes and identities associated with the ordinary.

The Importance Of Financial Analysis - 1000 Words

The financial analysis has been done and on the basis of NPV and IRR projections we accept the project because NPV is positive at 15% nominal rate of return and the IRR is 64% without Anna’s concerns and IRR is 51% with regard to her concerns. So, we accept the project because in both the situations, the project seems acceptable and profitable. Annual Net present value with IRR or not in sheet 1 is positive, which shows that it is a good idea to continue the project due to the net cash flows are made positive by an increase in the value of sales. Annual net present value in sheet 3 is also positive which we have created with Anna’s concerns where she felt she needed the new equipment to be used by the new product sales only and the NPV†¦show more content†¦In Austrochemicals the techniques that also should be used is profitability index, discounted payback period and return on assets. Furthermore, the preliminary expenses such as research, overseas trips and legal expenses are part of sunk cost so these should not be included in the project because they are preliminary expenses that are for the six years from the accountants point of view. Building modifications has to be done in a way that can improve the substantial life of the building. Incentives to boost the contract manufacturing sales they can pay to existing and new customers who are companies to utilise the spare capacity of the machine. The Payback period method has disadvantages such as ignoring the time value of money, ignoring cash flows beyond the payback period (ignoring the profitability of a project), risk and opportunity cost. Payback period also doesn’t specify any required comparison to other investments or even to not making an investment. 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